- Published on 14 June 2013
Kuala Lumpur, 12 June 2013: Advocating the message that profit should co-exist with purpose, the World Marketing Summit Malaysia 2013 (WMSM2013) launched Project Hope, providing an opportunity for brands to come together to look at how businesses can further the socio-economic agenda of the world's less-privileged population by addressing two of the United Nations' 8 Millennium Development Goals (MDGs): Eradicating Extreme Poverty & Hunger (MDG1) and Achieving Universal Primary Education (MDG2).
"Project Hope, an integral initiative of the World Marketing Summit Malaysia 2013, is very happy to be able to provide less-privileged children the opportunity to have better futures by exposing them to inspirational personalities as well as aspirational activities. Additionally, the WMSM2013 is very excited to have international brands participating in our mission – it is precisely this mindset of creating a better world through marketing that we want to cultivate with marketers throughout the world: that profit & purpose should co-exist, and that social purpose is the new DNA of business. The delivery of the UN's MDGs rests on public-private partnership – the shared responsibility of the private and public sector to lift the socio-economic status of the less fortunate resides at the very core of MDGs," said chairperson of WMS Malaysia 2013, Dr.Marceline Lemarie.
The event also saw the launch of 8 BILLION, an extension of Project Hope that will see the participation of Small and Medium Enterprises (SMEs) from Malaysia to build a sustainable programme to benefit these less-privileged children.
The support of the local SMEs in 8 BILLION will increase reach and sustainability of Project Hope's efforts to address MDGs 1 and 2 (Eradicating Extreme Poverty & Hunger and Achieving Universal Primary Education). The WMSM2013 will work with like-minded SMEs that agree to market co-branded product line, from which a percentage of profits will be channeled to a trust fund set up by WMSM2013. The collaboration will also extend to WMSM2013 assisting to market these co-branded products locally, regionally and globally, resulting in sustainable, win-win partnerships.
The World Marketing Summit is the brainchild of the World's most influential marketing guru Professor Dr. Philip Kotler with the vision that it will be an annual gathering of thinkers, social activists, corporate captains - agents of social change from developed and developing countries working in concert to address and devise actionable solutions with measurable objectives. This year's Summit will be held from 28th to 30th September 2013 at the Putrajaya International Convention Centre and is expected to draw up to 2,500 delegates and a stellar list of marketing world leaders. Each MDG will see a panel session led by a key opinion leader and game changer in its field. Among the key speakers at this year's WMSM2013 are opening speaker Professor Dr. Philip Kotler, who will be presenting the keynote opening address; Sanjit "Bunker" Roy (Founder of Barefoot College), who will present Promoting Gender Equality and Empowering Women; Professor Dr. Hubert Gjizen of UNESCO who will present on Ensuring Environmental Sustainability; and Dr. Mitch Besser of Mothers2Mothers who will present on Combatting HIV/AIDS, Malaria and other diseases.
"The MDGs are eight international development goals that all 189 United Nations (UN) member states and at least 23 international organizations have agreed to achieve by the year 2015. The MDGs focus on three major areas of Human development (humanity): bolstering human capital, improving infrastructure, and increasing social, economic and political rights, with the majority of the focus going towards improving basic standards of living," continued Lemarie.
100 children from orphanages around Malaysia yesterday expressed their hopes and dreams through art by creatively rendering the future they wish for at Kompleks Kraf Kuala Lumpur under the auspices of Project Hope, an MDG-driven initiative of WMSM2013. The event was well supported by key personalities such as His Excellency Christian Rehren, Ambassador of Chile to Malaysia; En Mansor Abdul Latiff, General Manager of Karyaneka; Mr. Stuart Ramalingam, Director of Marketing & CSR, Asian Football Confederation; Dr Annathurai, Head of CSR, Asian Football Confederation; Christopher Huehn, CEO of Staedtler Malaysia; Yang Berusaha Dayang Habsah Abang Saufi, Director of Ethnicite Sdn Bhd; and Donne Ray of The Platters. Also in attendance were representatives from key sponsors and members of Malaysian media.
Themed 'What we want to be when we grow up', Project Hope was supported by more than 60 WMSM2013 partners and sponsors, with 3 days of activities such as playing football with professional footballers and coaches (courtesy of Dream Asia, Asian Football Federation), free medical checkups (courtesy of Columbia Asia Hospital, Setapak) and tours of Kuala Lumpur to meeting world-renown Malaysian idols.
"It is encouraging and heartening to have on board key corporations as sponsors and strategic partners as well as local and international media players who recognize the value of social purpose in business. We hope the list grows and welcome more corporations keen to participate in this global initiative. We thank AirAsia for flying in 40 children and their chaperons from Rumah Anak Yatim Tambunan, Sabah, out of goodwill; as well as Kraftangan Malaysia and Karyaneka for offering their beautiful Kompleks Kraf Kuala Lumpur for this event, Pusat Latihan Kemas for providing accommodation to these 100 children and their chaperons, and Shangri-la Hotel for the children's toiletries; our honored VIPs and our partners and sponsors for coming together and living the spirit of the United Nations' MDGs. WMSM2013 now looks forward to the Summit in September as the public and private sector work to address the MDGs together," added Lemarie.
Project Hope is made possible through the generous contributions and efforts of partners such as Kraftangan Malaysia and Karyaneka (Venue Sponsor), AirAsia (Airline Sponsor), Staedtler (Official Stationery), F&N, Volkswagen Group Malaysia, Manoah Consulting, Alcom, BMI Research, Columbia Asia, Jim Liaw Photography Studio, AOS Conventions & Events, Dream Asia and Asian Football Confederation.
The World Marketing Summit Malaysia 2013 is supported by Ministry of Tourism & Culture Malaysia, Malaysia Convention & Exhibition Bureau, Tourism Malaysia as well as Malaysia External Trade Development Corporation. Other partners and sponsors include DHL Express, Shangri-La Hotel Kuala Lumpur, Staedtler, Volkswagen Group Malaysia, Malaysia Airlines, SOS Fastlane, Guinness Anchor Bhd, Expedia, F&N, Touch 'n Go, Moet Hennessy Diageo Malaysia, Qatar Airways, Coco Latini, Manoah Consulting, Alcom, Columbia Asia, My Events International, BMI Research, Union Bliss Photographers, Universiti Putra Malaysia and Karyaneka. Principal Host Braodcaster is Astro and Astro Awani and media partners include The Malaysian Reserve, MSN Malaysia, Expatriate Lifestyle, SME Magazine, Malaysiakini, KiniBiz, Al-Atheer Newspaper, ASWAQ Magazine, Business Circle Magazine, Chinese Advertising Magazine, GAYA Travel Magazine, BERNAMA, Malaysia Tatler, The Leaders International, Real Leaders and Social Media Chambers.
For more details on the Summit or registration and sponsorship opportunities, please visit http://wmsmalaysia.org/.